There has been a tremendous change among the information seekers with respect to the accuracy of search results. With respect to this, even Google has also made some changes in its approach to ensure that people get desirable results when they search for information. The semantic algorithm cannot necessarily be considered a new term in the Google world but it can, of course, be taken as an adaptive measure to make the search engine even more efficient in fulfilling information seekers’ desires as and when they look up to it for any detail on a particular topic.
Google’s Semantic Approach Explained
As the approach of Google has changed in terms of retrieving search results, it has become important for writers to write content for semantic algorithms. Semantic algorithms make Google line up the results based on the relevant meaning or logic that is indicated via the text typed by readers in the search box. You may have noticed that whenever you search anything on Google these days, it pops up a box containing the exact information you’re looking for.
For example, if you try and search for “the meaning of semantic”, a box appears on the top containing the meaning asked for, which is stated as: “relating to meaning in language or logic.” Unlike earlier, Google is no more restricted to merely the keywords used in content but it tries to analyze the overall logic behind the search to get relevant results. In short, Google has adopted a predictive approach rather than being confined to an index model.
Content Writing Guidelines for Google’s Semantic Algorithms
Content lays the first impression of a website or brand on the visitors, who are most probably the potential customers. However, when a person searches for something, it is likely for him to choose the topmost options appearing on the first page of the search results. Hence, it is very important for businesses to have a successful website ranking, which is only possible if the contentis properly written.
While Google has become more logical, writers are also expected to form logical content based on the latest content writing guidelines and instructions from the search engine. It is to be noted in this context that 70% of the total traffic comes through Google searches. Hence, if a particular website does not abide by the latest Google guidelines, it will be tough for it to survive on the virtual platform.
No Keyword Stuffing Anymore
If you have an idea about Search Engine Optimization, you may know how important it has been to maintain a particular keyword density in an article. The index model of Google used to track search results based on the keywords that matched with the phrases used by readers. Most of the times, the quality of the content suffered because of the stuffing of keywords. However, Google is no more confined to retrieving results based on keywords; rather it now focuses on results that match the logic depicted from the search texts.
Answer Expected Questions
Even if you have content with a logical title but there is a lack of meaning or logic in it, there is no hope left. Hence, it is important for writers to know how to write content for a semantic algorithm. As a writer, try to form questions that readers might have regarding the topic you will be covering. As soon as you are aware of what your readers are likely to look for, you can frame answers in a sequence to all those expected questions in your article. The more answers you provide about a topic, the more will be your chances to get tracked by Google when someone searches something regarding that particular topic. Remember, readers will only return to your website if they get the information they want.
Keep Google Panda Happy
The logical approach that Google has implemented lately is all because of Google Panda. It is Google Panda that has made the search engine so smart. There are multiple instances where readers find a particular keyword stuffed in content but, in real, there is hardly any useful information offered in them about that keyword. This is where Google panda plays an important role. Google ranks a page up when it finds relevant content offered in it but on the contrary, if it finds any irrelevance in the content, the search engine never hesitates in downgrading the same.
Here is a list of points that you need to take care of if you don’t want Google to downgrade your page.
- Keep off from using a doorway page: Doorway page refers to a page that redirects you to another page containing information being searched by users.
- Don’t use affiliate pages: This means if you have a page with ads only without any important content in it, Google will not spare you.
- Plagiarized content has always been a “no” for Google: Google has always given priority to the original and unique content. Plagiarized content not only down rank your website, but can be even more dangerous as it will likely invite copyright charges. Taking the content from other source and merely changing the words to prove its original is a strict ‘No’.
Google algorithm’s new adaptation in the form of semantic algorithm will make the process of searching information easier. Now, users will no longer get irrelevant results because the results will not only be based on the keywords used in the content but based on the relevance of the concept. Google Panda will help Google Semantic algorithm to be logical while retrieving and lining up search results for a query typed in search texts.
If you are looking for Expert content writer India who can create high-quality content in conjunction with Google Panda Updates and Semantic Algorithm, get in touch with Expert Content Writers Group. Their content is not only unique and engaging, but also helps to improve your website’s ranking in Google Search Engine.